What is Content Strategy?

Content strategy is the planning, development, and management of content—written or in other media. It is essential for ensuring that content is relevant, useful, and aligned with business goals.

Key Components of a Content Strategy

• Audience Analysis: Understanding who your audience is and what they need.
• Content Creation: Developing high-quality content that meets audience needs.
• Content Distribution: Ensuring that content reaches the intended audience effectively.

A well-defined content strategy can significantly enhance a brand's online presence and engagement.